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Disclaimer:  This video was produced by publishers PenguinGroup USA and DK in the UK.

I encourage you to watch the whole thing.  Don’t stop half-way through.  If you do you’ll be disappointed. This video is very thought-provoking and it’s in the vein of Michael Wesch’s viral The Machine is Us/Using Us.  I can see this video as a sort of mantra or battle cry for publishing as printers and publishers consider digital technologies and the individuals that rely on them.

So, take this video with awe and a grain of wisdom for recognizing it as a small piece of propaganda, too. Enjoy!  Hey, but let me know what you think about the video.  Leave your comments below.  I’d love to heard from you guys!

Click here to view the embedded video.

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Probably eight to ten months ago, I received an email for an RSS feed from a Diigo group that I subscribe to.  In the email digest, someone had bookmarked and annotated a blog post of which a portion of the blog post was some text I had written.  (Admittedly, this sort of thing where someone actually reads and bookmarks something of mine  everyday, so I happen to notice that the text sounded rather familiar.)  In the annotation, the individual attributed the ideas and point of view to the blog owner instead of to me.  Yes, I had given the blog owner permission to use the text, and he had used my name in the attribution to the post. But the individual who bookmarked it, did not really see the idea as mine.

Also, I read RSS feeds from a lot of places.  In a couple of feeds, I’ve read notes from a presentation.  Someone sitting in the audience is taking notes and then publishes the notes on his or her blog…usually along with the link to the presentation.  If it were my presentation, I’m sure I’d be flattered that someone wanted to publish my ideas.  But here’s where I start to question it.  If they are more well known than I am, have a larger Twitter following, or more subscribers to their blog, then they will receive the hits and acclaim for my ideas through their publishing outlet.  Did I as the presenter just lose some control of my ideas?  By allowing someone else to publish (or even republish) my ideas, did I just give away a portion of my ownership — or even copyrights?

So, my question is, at what point do you lose control of your ideas when they are so easily published and republishable by others? Coming from publishing background, I certainly understand that ideas can be usurped by anyone.  For an intense example, consider the swastika.   I also certainly understand that those individuals with an audience are the ones able to promote ideas.  This have been going on forever with magazines and TV.  But in this “age” or citizen journalism, where anyone should be able to promote their ideas, and “the flat world,” where playing fields have supposedly been leveled, are ideas and knowledge just easier to be misrepresented?

I’m not even talking about embed codes here.  I understand that social media have changed the way we view marketing and celebrity.  Retweets, Delicious, Digg, authority on Technorati—sure these represent new methods to determine authority, value, and credibility.  But what I’m wondering is much more basic and personal.  What are the ethics or netiqette to re-publishing or mashing up others’ ideas?  This is more than just attribution.  Copyright and fair use really doesn’t seem to cover this.  What do you think?

[In an effort of full disclosure, image courtesy of Pasquale D’Silva and Function Web Design & Development .]